Jana was promoted to Executive Director in 2020 after serving in various capacities within the organization since 2012. The breadth and complexity of the policy, legal and business issues facing the wine industry keeps her engaged and focused on delivering positive results on behalf of wineries and growers around the state.
Jana has 20 years of international, national and state policy experience in addition to more than a decade of non-profit management experience. Prior to joining OWA, Jana served as Senior Advisor to the European Union Delegation in Washington, DC and in the lobbying practice of a DC law firm. She also brings an agricultural perspective to her role from growing up in a farming family. Jana received her M.A. from Georgetown University’s School of Foreign Service and graduated summa cum laude with a B.A. in History and German from the University of Northern Colorado. She is a recipient of a Fulbright grant to Germany.
In her free time, you will find her biking around Portland, practicing her yoga skills, cooking and gardening, volunteering, reading, and spending time with her young family.
DIRECTOR OF MEMBERSHIP & DEVELOPMENT
Jessica has a B.A. in Public Relations with a double specialization in Nonprofit Management and Business Administration. She has a background in nonprofit coming from a car association where she worked closely recruiting and cultivating relationships. While there, Jessica won two awards from the Public Relations Society of America for her work on the car association’s 60th anniversary convention.
Jessica has worked for OWA for 8 years and is responsible for coordinating OWA’s membership recruitment, retention, and communication programs for all categories of membership, as well as event coordination such as the trade show portion of the Oregon Wine Symposium.
When she isn't working on behalf of the wine industry, Jessica can often be found drinking Oregon wine when visiting members across the state. She also is developing a small homestead in Boring and running after her two small boys.
Crosswater Strategies was launched in 2016 by Founder and President: Dan Jarman who brings more than 25 years of experience in Oregon government and politics. This experience includes serving as a state and federal lobbyist, a congressional aide, and a senior staffer at the Oregon legislature. Dan has represented business clients, trade associations and a wide range of local governments. He has helped his clients in significant policy work with issues ranging from taxation, health care, land use and natural resources, to transportation, energy, education and general business. Dan has more than 25 years experience working in politics and lobbying at the federal, state and local levels. Dan serves as lobbyist and political advisor for OWA. Dan has worked on wine industry issues ranging from land use, agriculture, taxation, direct shipment, tourism and promotion and OLCC oversight. Dan is a native Oregonian, with an undergraduate degree from Oregon State University and MBA from the University of Portland.
Devon Morales is the Vice President of Crosswater Strategies. Devon joined the team at the beginning of 2022 after serving as an alcohol law and policy expert with the Oregon Liquor & Cannabis Commission. Prior to joining the OLCC, Devon worked with Ransom Wine Co. & Distillery, NIKE, and the Oregon Department of Justice, all of which have given her diverse professional experience.
Devon has a law degree from the Northwest School of Law at Lewis & Clark, where she earned a certificate in natural resources law. Devon earned her bachelor’s degree in international security and conflict resolution from San Diego State University. In addition to beverage alcohol policy, Devon appreciates the opportunity to advocate on behalf of OWA on water and other natural resource policy issues impacting the wine industry in Oregon.
Devon grew up in Marin County, California. In her free time, you will find her working on her mountain climbing skills, backpacking, snowboarding, gardening, and most importantly spending time with her family.
Davis Wright Tremaine
Jess Lyon serves the OWA as General Counsel for all advocacy and legislative matters. He focuses his practice on transactions and regulatory issues for clients in the wine, food, beverage and agribusiness industries. He helps structure and negotiates asset acquisitions, and develops strategic agreements for manufacturing, distribution, licensing and marketing. Jess advises clients in a full range of related work, from real estate transactions to trademark licensing. Jess speaks regularly with regional winery groups throughout the Pacific Northwest.